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Appliance Registration

Please complete all sections of the form in order to register your appliance.

Once you have completed this form we will e-mail confirmation of your appliance registration.

Fields marked with an asterisk (*) must be filled in.

Model Information

Follow this link to view a guide showing you how to locate your model number and serial number.


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Please give the name of the retailer you purchased the appliance from. If the appliance came as part of a new build property then please give the name of the property developer who built the property i.e. Taylor Wimpeys. If you are not sure who built the property then please put 'New Build'. If you are not sure of the retailer you purchased it from then please put 'NA'.

Proof Of Purchase *

Please provide us with a proof of purchase i.e a photo of your receipt, a screenshot or copy of your online order confirmation, or your certificate of completion / completion document if you are a new homeowner. This will be kept on record as the proof of appliance warranty and used to validate any service requirements. This is a required field.

Security Information

Marketing by Smeg UK

Please tick the relevant boxes below if you would like to receive the latest Smeg news, Smeg product updates, Smeg competitions and special offers from Smeg. By ticking this box you agree to Smeg contacting you by for these purposes only. Please see our Privacy Policy for further details about how we will use your information and how you can change your preferences.

I wish to receive communication by post
I wish to receive communication by email
I wish to receive communication by phone
I wish to receive communication by SMS

Additional Information

You will shortly receive your free guarantee documents, which contain the terms and conditions and useful contact details. This free guarantee is additional to, and does not affect your statutory rights. The original proof of purchase is required to make a claim under the terms of the free guarantee.

Important Data Privacy Information

We require the information that you are asked to provide below so that we can register your product warranty.

Please note that Smeg UK has appointed Domestic & General Insurance PLC to provide product registration services and protection plans to accompany its products.

Domestic & General Insurance PLC Notice

What we do with your information

At Domestic & General Insurance PLC we want to reassure you that we use your information both responsibly and securely to provide you with the best possible service. Below we explain what we do with your information and your rights to your information. If you would like any further details you can get in touch with us using the contact details below or visit our website (www.domesticandgeneral.com).

Using your information

Domestic & General Insurance PLC (“we”) is the "data controller" of your information. We process two sets of information about you, “Personal Information” (your name, address, contact and payment details) and the “Goods Information” you provide to register your appliance or device (your name, address, contact and goods details). We’ll use your information: (i) as necessary to fulfil our contract with you (including to recover any amounts owing); (ii) for our legitimate interests in: undertaking marketing (about our products and services and those of our third party partners) by post, telephone, email and/or other electronic messaging services; market research; customer surveys; printing services; checking and verifying your identity and contact details; recording your conversations for training, quality and compliance purposes; and for analytics and profiling for marketing purposes; and (iii) where required to do so by law. Where we ask for your consent to use your information in particular ways, we shall rely on that consent as the basis for such use.

Sharing your information

From time to time your Personal Information and Goods Information may also be shared with other members of the Domestic & General Group of Companies (Domestic & General Insurance or Services and other future members of the Group whose details we will notify to you ("Group")), where applicable with Smeg UK Limited which is the subject of your protection policy and with companies acting on our behalf or providing services to us (including the companies we use to provide repairs as well as IT and IT support services, mailing and telephony services, call recordings, storage of paper records, disaster recovery, research and surveys). Smeg UK Limited will process your Personal Information for their legitimate business interests (including marketing and analytics) in accordance with their privacy policy.

Transferring your information

In exceptional cases, we may transfer your information to countries outside the European Economic Area (including the US) which may not have data protection laws which provide the same level of protection as provided in the UK. We have put in place Model Clauses as an appropriate safeguard to ensure that such information is adequately secured and protected and that such transfers meet the requirements of applicable data protection law.

Keeping your information

We keep your Personal Information for six years after you terminate your policy so that we can deal with any claims. Your goods information we keep for a bit longer, normally 10 years (the average life of an appliance) for health and safety. We also keep your information to send you marketing that you might be interested in, unless we receive a request from you to opt-out of marketing.

Keeping your information

By writing to the Data Protection Officer using the contact details provided below, you have the right to ask us:

  • for a copy of the Personal Information we hold about you
  • for a copy of the Personal Information you provided to us to be sent to you or a third party in a commonly used, machine readable format
  • to update or correct your Personal Information to keep it accurate
  • to delete your Personal Information from our records if it is no longer needed for the original purpose; and
  • to restrict the processing of your Personal Information in certain circumstances

And you may also:

  • object to us processing your Personal Information – in which case we will either agree to stop processing or explain why we’re unable to; and
  • where we rely on your consent, withdraw that consent at any time.

Please note that the above rights are not absolute and certain exemptions apply to them. You can also make a complaint to the Information Commissioner (www.ico.org.uk) if you feel your Personal Information has been mishandled.


We, along with other members of our Group and Smeg UK Limited may use your information to tell you about any offers, products or services which may be of interest to you. We may contact you by post, telephone, email and/or other electronic messaging services. To change your marketing preference, let us know by emailing marketingpreferences@domesticandgeneral.com or by writing to us using the contact details provided below. For Smeg UK Limited marketing you’ll need to contact them directly using their contact details that you’ll normally find in their privacy notice.

Contact Details

If you need to contact us about your information or your information rights, or to see a copy of our Model Clauses, please write to: Freepost Plus RTKS-CLRA-GRYE, Data Protection Officer, Domestic & General, Leicester House, 17 Leicester Street, Bedworth CV12 8JP or dataprotection@domesticandgeneral.com and we’ll be happy to help you.